Lindsay Zaltman
CEO and Partner at Olsan Zaltman, a consumer insights and strategy agency, co-author of 'Marketing Metaphoria: What Deep Metaphors reveal about the minds of consumers'.
Best podcasts with Lindsay Zaltman
Ranked by the Snipd community
5 snips
Jul 25, 2022 • 56min
Episode 16: Lindsay Zaltman – Understanding Customers with Deep Metaphors, part 1
Lindsay Zaltman, CEO of Olsan Zaltman, discusses decoding consumer behavior using deep metaphors. Topics include deep thinking in business, limitations of big data, uncovering unconscious thoughts through metaphors, Z-MAD technique for consumer insights, and creating meaningful mental models through customer insights.
Aug 1, 2022 • 1h 1min
Episode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2
Lindsay Zaltman, a consumer insights expert, discusses using deep metaphors to understand customer needs better. Topics include rebranding hearing aids with unconventional designs, exploring subconscious insights of heartburn sufferers, and the role of metaphors in product development and communication. The conversation delves into deep metaphors like balance and transformation, highlighting their implications in innovation and decision-making processes.
