Product Quest Podcast Episode 16: Lindsay Zaltman – Understanding Customers with Deep Metaphors, part 1
5 snips
Jul 25, 2022 Lindsay Zaltman, CEO of Olsan Zaltman, discusses decoding consumer behavior using deep metaphors. Topics include deep thinking in business, limitations of big data, uncovering unconscious thoughts through metaphors, Z-MAD technique for consumer insights, and creating meaningful mental models through customer insights.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Exploring Deep Thinking and Depth Deficit in Industries
02:59 • 3min
Exploring the Limitations of Big Data in Understanding Customer Behavior
05:57 • 2min
Uncovering Deep Consumer Insights Through Metaphors
07:39 • 22min
Exploring Metaphors and Consumer Insights with Z-MAD Technique
29:29 • 4min
Uncovering Consumer Insights Through Metaphors and Deep Understanding
33:37 • 19min
Exploring Customer Insights and Metaphors
52:32 • 4min