Episode 16: Lindsay Zaltman – Understanding Customers with Deep Metaphors, part 1
Product Quest Podcast
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Uncovering Deep Consumer Insights Through Metaphors
The chapter explores the significance of delving deep into consumer insights through metaphors, emphasizing the importance of uncovering universal themes beyond surface differences. It discusses how deep metaphors reveal unconscious thoughts and emotions, shaping consumer behavior and connections to products. The conversation highlights the power of recognizing and leveraging these deep metaphors to gain meaningful understanding of consumers across cultures.
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Transcript
