Episode 16: Lindsay Zaltman – Understanding Customers with Deep Metaphors, part 1
Product Quest Podcast
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Uncovering Consumer Insights Through Metaphors and Deep Understanding
The chapter explores techniques to delve deep into consumer insights by utilizing metaphors and unconventional questioning methods, presenting a case study on launching a home robot in a novel technology market. It emphasizes the importance of effective framing of research questions to uncover consumers' underlying emotions and needs, highlighting the role of metaphorical thinking in guiding consumer insights.
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Transcript
