Episode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2
Product Quest Podcast
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Exploring the 'Elephant and Rider' Metaphor and Deepening Understanding of Decision Making
Exploring the limitations of the 'elephant and rider' metaphor for decision-making and discussing the quest for a deeper understanding of decision-making processes, with insights on the book 'How We Decide' and the impact of confirmation bias.
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Transcript
