Episode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2
Product Quest Podcast
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Embracing Innovation: Redefining Customer Needs in the Hearing Aid Industry
Exploring a case study of a Danish hearing aid manufacturer's transformational shift in understanding customer desires, inspired by the eyeglasses industry. From unconventional designs based on metaphors of freedom to empowering personalization with diamonds, the chapter highlights a positive rebranding of hearing aids and challenging stigmas.
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Transcript
