Acquiring Minds Buying a Wide Moat in a Consolidating Industry
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Oct 27, 2025 Ania Aliev, CEO of Life Support Systems and a dynamic search fund entrepreneur, shares her fascinating journey in acquiring an AED sales and service business. She reveals how she finalized the deal while in labor—talk about dedication! Ania discusses the industry's unique dynamics, the importance of customer relationships, and her innovative pricing strategy that ties low AED sales to service commitments. She also highlights the minimal competition and vast growth potential in this fragmented market, making it an ideal space for acquisition.
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Use Personable Outreach To Get Replies
- Reach out as a human, not a robot: share who you are and why you care to get more responses from owners.
- Use personal touches (town, family, photo) to filter for sellers who resonate with you.
Geographic Focus Enables Practical Tradeoffs
- Ania built a geographically focused search centered on Boston to fit family and spouse career constraints.
- She limited the search footprint to areas with same-day flights while committing to commute for the right deal.
Service Is The Critical AED Gap
- AEDs are life-saving devices that need maintenance, not just purchase, because EMS response times often exceed survival windows.
- Life Support Systems' niche is onsite service, maintenance, training, and emergency response for AEDs.
