Ania Aliev

Ania Aliev, CEO of Life Support Systems and a dynamic search fund entrepreneur, shares her fascinating journey in acquiring an AED sales and service business. She reveals how she finalized the deal while in labor—talk about dedication! Ania discusses the industry's unique dynamics, the importance of customer relationships, and her innovative pricing strategy that ties low AED sales to service commitments. She also highlights the minimal competition and vast growth potential in this fragmented market, making it an ideal space for acquisition.