Strategic Pricing Shift: Sell AEDs Below Cost with Service

Ania Aliev was so eager to buy her business, she worked the deal while in labor at the hospital. It's been worth it.

Register for the webinar: 

• Tax Issues: Entity and Deal Structuring - Thu Oct 30 - http://bit.ly/43tlhIP

Topics in Ania’s interview:

• Rushing to get a deal closed before giving birth
• Using her people skills to connect with sellers
• Searching only in the Eastern US
• Buying an AED sales and service company
• Myths about AEDs
• Figuring out the best pricing model
• Lack of competition in the industry
• Dealing with “Mom brain”
• Willingness to say “I don’t know”
• Stickiness of customers

References and how to contact Ania:

• Linkedin
• Life Support Systems

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Get complimentary due diligence on your acquisition's insurance & benefits program:

• Oberle Risk Strategies - Search Fund Team

Get a free review of your books & financial ops from System Six (a $500 value):

• Book a call with Tim or hello@systemsix.com and mention Acquiring Minds

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron