Tid er penger - En podcast med Peter Warren
Riktig pris er litt kunst og litt vitenskap - Nicolai Broby Eckert
Dec 12, 2024
Nicolai Broby Eckert, a pricing expert from Simon-Kucher & Partners, shares valuable insights on the complexities of determining product prices. He discusses the interplay of value perception and market dynamics, using brands like Porsche and McDonald's. The conversation also dives into effective strategies for knowledge companies in the Nordic market and the significance of aligning pricing with customer expectations. Nicolai highlights behavioral economics in e-commerce, revealing how techniques like gamification can influence purchasing decisions.
54:38
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Setting the right price requires a deep understanding of customer perceptions and can significantly increase profitability.
- Behavioral economics plays a crucial role in pricing strategies, influencing how consumers respond to product presentations and pricing structures.
Deep dives
The Importance of Pricing Strategy
Setting the right price for a product is a crucial aspect of business that can significantly impact profitability. Many companies struggle with pricing, often basing their decisions on internal costs rather than understanding the perceived value from the customer's perspective. The podcast highlights examples from prominent brands like Porsche, which strategically researched customer perceptions to price new models effectively, allowing them to maximize profits. A well-structured pricing strategy not only enhances revenue but can also avoid costly mistakes, such as price misalignments that can lead to significant losses.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
