Tid er penger - En podcast med Peter Warren Riktig pris er litt kunst og litt vitenskap - Nicolai Broby Eckert
Dec 12, 2024
Nicolai Broby Eckert, a pricing expert from Simon-Kucher & Partners, shares valuable insights on the complexities of determining product prices. He discusses the interplay of value perception and market dynamics, using brands like Porsche and McDonald's. The conversation also dives into effective strategies for knowledge companies in the Nordic market and the significance of aligning pricing with customer expectations. Nicolai highlights behavioral economics in e-commerce, revealing how techniques like gamification can influence purchasing decisions.
AI Snips
Chapters
Books
Transcript
Episode notes
Pricing Discipline
- Dedicate resources to pricing, blending analysis, knowledge, and behavioral economics.
- Understand market dynamics and competition to avoid underestimating pricing power.
Pricing Psychology
- Consumers react to psychological price thresholds, not precise budget calculations.
- Consider these thresholds when setting prices to maximize profit.
Overpriced Coffee
- Speaker 1 refused to buy an overpriced double Americano at a cafe.
- The perceived value of the coffee did not justify the high price.
