Riktig pris er litt kunst og litt vitenskap - Nicolai Broby Eckert
Tid er penger - En podcast med Peter Warren
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Exploring E-Commerce Pricing Strategies and Behavioral Economics
This chapter explores the role of behavioral economics in e-commerce pricing strategies, emphasizing techniques like gamification and price anchoring. It highlights how methods such as product bundling and presentation order can substantially influence consumer purchasing decisions.
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