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7min chapter
Riktig pris er litt kunst og litt vitenskap - Nicolai Broby Eckert
Tid er penger - En podcast med Peter Warren
The Art of Pricing Strategies
This chapter explores the critical role of pricing strategies in business, focusing on the alignment of packaging and segmentation for enhanced consumer engagement. It highlights common challenges in pricing, the influence of consumer psychology, and the differentiation between business-to-business and business-to-consumer pricing approaches.
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