Riktig pris er litt kunst og litt vitenskap - Nicolai Broby Eckert
Tid er penger - En podcast med Peter Warren
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Navigating Consulting Pricing Strategies
This chapter examines the complexities of pricing strategies in consulting firms, emphasizing the difference between experience and true expertise. It discusses various pricing models, the importance of aligning prices with customer value perceptions, and the impact of market dynamics on consulting services. Additionally, the chapter highlights successful pricing techniques used by companies like Apple and Netflix, as well as the need for customized approaches to retain clients in a competitive landscape.
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