Marketecture: Get Smart. Fast. Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
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May 2, 2025 David Kostman, CEO of Teads and former CEO of Outbrain, shares insights on the strategic merger between the two companies. He discusses balancing brand and performance advertising in the open web landscape. The conversation also covers highlights from the Possible event, including networking challenges and opportunities. Additionally, Kostman delves into recent developments in Google’s antitrust case, Apple’s loss in court, and the implications for the ad tech industry. AI’s role in content creation and future monetization strategies are also explored.
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Merger Creates Large-Scale Platform
- The merger of Teads and Outbrain creates a large-scale platform on the open internet focused on branding and performance.
- Combining video, data, and premium brand partnerships unlocks huge opportunities on CTV and open web.
Advertisers Demand Full Funnel
- Advertisers seek solutions covering full marketing funnels, blending branding and performance.
- Teads aims to offer unified campaigns and better ROI by optimizing video and direct response.
Open Internet is Expanding
- The open internet includes traditional publishers, CTV, retail media, podcasts, and more.
- AI tools are vital to enhancing engagement and monetization on the open web.