Marketecture: Get Smart. Fast. cover image

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.

Marketecture: Get Smart. Fast.

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Celebrating Ad Tech Rebranding and Entrepreneurial Resilience

This chapter focuses on the rebranding of Pilot Desk to Swivel after its Series A funding, celebrating milestones in the ad tech sector. It humorously reflects on the challenges faced by founders, using Joe Hirsch's pitching experiences as an example, while also touching on Freewheel's branding strategy changes.

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