Marketecture: Get Smart. Fast. cover image

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.

Marketecture: Get Smart. Fast.

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Intro

This chapter explores the changes in media verification and the rise of performance advertising, highlighting Adelaide's innovative scoring method. The hosts share insights from their recent ad tech forum in Miami, paving the way for discussions on the future of advertising and content delivery.

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