Navigating Ad Tech Antitrust and Market Dynamics

This chapter examines the antitrust case involving Google and its implications for the ad tech industry, while sharing personal anecdotes from the Possible event. It highlights Microsoft’s revenue growth in advertising, the competitive landscape with Meta and Snap, and the impact of AI on future strategies. Additionally, the chapter discusses recent developments in connected TV advertising and explores the broader tech industry's shifts, including Apple's antitrust ruling.