Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
Marketecture: Get Smart. Fast.
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Bridging Brands and Startups in Ad Tech Innovation
This chapter explores recent advancements in brand visibility and innovation in the ad tech sector, focusing on a collaborative challenge involving established brands and their partners. It highlights the journey of two finalists selected for future partnerships, while contrasting the growth strategies of corporations and startups amidst evolving technologies like AI and performance marketing.
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