[PipeGen Live] Displacing Competitors: How to eat your competitor's lunch

Anthony Iannarino, a renowned sales expert, Ralph Barsi, a seasoned sales leader, and Ryan Oosterveld, a customer engagement professional, dive into the art of displacing competitors. They discuss compelling tactics for getting meetings with buyers bound to competitors and stress the need for a problem-driven sales strategy. Insights on leveraging CRM data for competitive intelligence and the importance of aligning sales strategies with client needs are highlighted. The trio also unpacks the CBD framework to help sales teams stand out in a crowded market.