Learn how to transform sales calls into engaging conversations by prioritizing authenticity and valuable experiences. Discover effective preparation, structuring, and mastering of sales calls, focusing on building trust and understanding client needs. Explore strategies for securing next steps, providing value, and handling objections assertively to stay top of mind with prospects.

Anthony Iannarino, a renowned sales expert, Ralph Barsi, a seasoned sales leader, and Ryan Oosterveld, a customer engagement professional, dive into the art of displacing competitors. They discuss compelling tactics for getting meetings with buyers bound to competitors and stress the need for a problem-driven sales strategy. Insights on leveraging CRM data for competitive intelligence and the importance of aligning sales strategies with client needs are highlighted. The trio also unpacks the CBD framework to help sales teams stand out in a crowded market.