Inside Influence: Live with Dr. Robert Cialdini

This book reveals 50 simple but remarkably effective strategies to become more persuasive, based on more than 60 years of research into the psychology of persuasion. It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home. The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.

In 'The Small Big', Steve J. Martin, Noah Goldstein, and Robert B. Cialdini explore how minor adjustments in approach can dramatically impact outcomes. Drawing from extensive research in persuasion science, the book presents over 50 small changes that can lead to substantial shifts in results, emphasizing the importance of context over information in decision-making.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.