#38572
Mentioned in 2 episodes
The Small Big
Small Changes That Spark Big Influence
Book • 2014
In 'The Small Big', Steve J. Martin, Noah Goldstein, and Robert B. Cialdini explore how minor adjustments in approach can dramatically impact outcomes.
Drawing from extensive research in persuasion science, the book presents over 50 small changes that can lead to substantial shifts in results, emphasizing the importance of context over information in decision-making.
Drawing from extensive research in persuasion science, the book presents over 50 small changes that can lead to substantial shifts in results, emphasizing the importance of context over information in decision-making.
