#17361
Mentioned in 4 episodes
The Small Big
Small Changes That Spark Big Influence
Book • 2014
In 'The Small Big', Steve J. Martin, Noah Goldstein, and Robert B. Cialdini explore how minor adjustments in approach can dramatically impact outcomes.
Drawing from extensive research in persuasion science, the book presents over 50 small changes that can lead to substantial shifts in results, emphasizing the importance of context over information in decision-making.
Drawing from extensive research in persuasion science, the book presents over 50 small changes that can lead to substantial shifts in results, emphasizing the importance of context over information in decision-making.
Mentioned by
Mentioned in 4 episodes
Mentioned as one of the books written by 
Robert Cialdini
92 snips
Robert Cialdini: “This study on 6,700 websites proved my principle!”
Mentioned by 
Richard Schott
33 snips
Inside Influence: Live with Dr. Robert Cialdini
Recommended by 
David Brown
13 snips
Xbox vs Playstation (REMIX) | The Console Conundrum | 5
Recommended by
David Brown
Tracing the Steps of Fitbit | 6
Mentioned by hosts as a 2014 Cialdini book coauthored with collaborators focusing on small changes that produce big influence effects.
The Godfather of Influence: The Lasting Impact of Robert Cialdini, Part 3
Mentioned by ![undefined]()
Douglas Burdett
Robert Cialdini
090 Pre-Suasion by Robert Cialdini
