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Business Wars
Tracing the Steps of Fitbit | 6
Jan 18, 2024
Listen to Wired Magazine's senior editor Michael Calore and senior writer Lauren Goode as they trace the steps Fitbit took to become a pioneer in the wearable world. They discuss Fitbit's launch, competition, legal disputes, the rise and fall of Pebble, the future of Fitbit and wearables, and more.
36:03
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Quick takeaways
- Fitbit emerged as a pioneer in wearable technology, providing affordable devices that monitor wellness markers and offer easily digestible health information.
- Despite facing tough competition from the Apple Watch, Fitbit maintained its position as a popular fitness wearable with a dedicated user base.
Deep dives
Fitbit's Early Innovations in Health Tracking
Fitbit emerged as a pioneer in wearable technology, developing health monitors and smartwatches. Its timing was perfect as people were becoming more comfortable with running apps on their phones and using Bluetooth to connect devices. Fitbit's affordable device for monitoring wellness markers, such as steps, sleep, and weight, provided users with easily digestible health information that was previously only available through expensive sensors or nutritionists.
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