Business Wars Tracing the Steps of Fitbit | 6
7 snips
Jan 18, 2024 
Michael Calore and Lauren Goode from Wired Magazine dive into the groundbreaking journey of Fitbit, exploring its rise from a simple pedometer to a health-monitoring phenomenon. They discuss how Fitbit capitalized on the quantified self movement and became a fitness status symbol, paving the way for competitors like Apple and Samsung. The conversation also covers Google’s acquisition of Fitbit, highlighting the impacts on innovation and market competition, all while reflecting on the broader evolution of wearable technology.
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Early Fitbit Adoption
- Michael Calore, a Wired editor, bought the first Fitbit and used it for tracking steps, weight, and sleep.
- This provided a comprehensive health picture previously only accessible through professionals.
Wristband Boosts Fitbit
- Fitbit's shift to a wristband format significantly boosted its mainstream popularity.
- The wristband design was more appealing and less obtrusive than the clip-on version.
Gamified Fitness
- Fitbit's social features and app integrations gamified fitness tracking.
- This encouraged competition and addiction, driving user engagement and motivation.
