
Tracing the Steps of Fitbit | 6
Business Wars
The Intricate Web of Wearable Technology Acquisitions
This chapter explores the relationships and acquisitions within the wearable technology sector, focusing on the integration of Pebble code into Fitbit after Google's acquisition. It examines the ramifications of this acquisition, including regulatory challenges and the future of Fitbit amid strong competition from rivals like the Apple Watch.
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