Peter Lohmann's Podcast ProfitCoach CEO Brad Johnson on Scaling, Selling, and Sharing the Win
Jan 22, 2026
Brad Johnson, CEO of ProfitCoach and former GM who grew a 1,300-door firm from 20% to 37% margins, discusses leadership and tough personal feedback that sparked his growth. He recounts selling to Roam, creating profit-based pay that changed incentives, building ownership without equity, and using data and AI to deliver live benchmarks and decision support.
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Unexpected Hire, Rapid Growth
- Bradley Johnson recounted being hired as general manager for a 1,300-door company despite lacking direct single-family PM experience.
- He accepted the role, learned quickly, and was given freedom to operate and grow the business.
Feedback As A Turning Point
- Honest feedback can be a career inflection point if you avoid immediate defensiveness.
- Bradley sought coaching, assessed apathy points, and transformed his leadership approach.
Sale To Roam And Transition
- Bradley described the sale process when Dave explored buyers and received a far higher offer from Roam/Associat.
- He helped with due diligence and transitioned into the Rome ecosystem after the sale closed.
