In this episode, I’m joined by Brad Johnson, CEO of ProfitCoach and former GM of Sweyer Property Management.
We discuss:
- (00:00:00) - Intro
- (00:01:52) - Bradley's journey in property management
- (00:05:04) - Lessons in leadership and personal growth
- (00:09:54) - The sale to Roam
- (00:19:54) - Sponsor - Rentvine
- (00:20:51) - Life post-sale
- (00:22:41) - Transition to profit coach
- (00:35:09) - Sponsor - Crane
- (00:39:42) - Identifying the right candidate for property management
- (00:42:24) - The importance of character and integrity
- (00:44:25) - Creating a sense of ownership in employees
- (00:46:20) - Innovative compensation strategies
- (00:50:24) - The value of hands-off leadership
- (01:00:59) - Profit coach services and future plans
- (01:04:38) - Live industry benchmarks and financial clarity
- (01:15:16) - Leveraging data and AI
- (01:17:29) - Conclusion and contact information
Brad shares how he took a 1,300-door PM company from 20% to 37% margins - all without equity, and without a background in single-family PM.
We dig into what it really takes to find (or be) a #2 who operates like an owner, why Dave Sweyer hired Brad with no direct experience, and how a comp structure based entirely on profit margin changed everything.
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