GTM Speed Dial

Your ABM Questions, Answered with Hillary Carpio

Apr 13, 2023

28:10

Creator website

Episode guests

Hillary Carpio

AI Chapters

Episode notes

Introduction

2min

The Future of Account Based Marketing

4min

The Importance of MQL's in an ABM Department

4min

How to Nurture Accounts

2min

The Importance of Account Based Marketing

3min

How to Be Successful in the Account Based Industry

2min

How to Be a Successful Account Based Player

2min

How to Support the Sales Team in a Broader Way

4min

How to Pilot a One to Few or One to One ABM

3min

10.

What Motivates You in Marketing and What's Your Why?

3min

Join this episode of the GTM Speed Dial Podcast to hear Hillary Carpio, host of the podcast and Head of Account Based Marketing at Snowflake, answer questions submitted by listeners. Hillary has both led teams of 20+ dedicated to ABM and built a program from the ground up as a team of 1. In this episode, she combines her experiences doing it herself as well as advising startups to bring you the latest advice for best-in-class account based marketing.