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Your ABM Questions, Answered with Hillary Carpio
GTM Speed Dial
The Importance of Account Based Marketing
I don't really care if you call it ABM or targeted demand gen. Some people feel very strongly about man gen versus ABM. When it comes to selling this within your own organization and whether it's ABM or demand gen, you do what works for you. No matter how good of an idea you think it is if sales wasn't bought in from the start, it's not going to work.
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