How to Support the Sales Team in a Broader Way

The first thing I would think about is what content does a sales team need. And if you can make it customizable that's even better where you can leave some opportunities to customize the content. From an ABM perspective we would do this at an account level and get to the people based targeting. Another thing is direct mail direct mail is coming back now that a lot of people are either back in the office or at home for good in a work from home position.