The Future of Account Based Marketing

I think we'll see generative AI play a much bigger role in ABM account preparedness and account account knowledge is being partnered with the sales team on. In person events for specific accounts are going to be the hot trend for 2023. If you have a non ABM account that is being either not targeted at all or targeted through a broader effort, what is their engagement versus when you're doing ABM? The lift metric is really going to tell you how impactful ABM is as opposed to just engage in any other way.