How to Pilot a One to Few or One to One ABM

Those communities are a great way to engage with your prospects and existing customers. If you can volunteer to have a moderator in there but not be a seller, that's an ABM tactic. You should have data at least first party data to help prioritize those accounts. The next question is if my company wants to pilot a one to few or one to one ABM, but doesn't have supporting tech. I think that is perfectly fine. You just have to find what you can do today.