Your ABM Questions, Answered with Hillary Carpio
GTM Speed Dial
00:00
How to Nurture Accounts
I can't think of an example where we disqualify them from their ICP. You really need to know what your ICP is and who your most valuable accounts are. Be very careful in how you select your accounts. When is it ABM and when is it demand gen disguised as ABM, the old wolf in sheep's clothing?
Transcript
Play full episode
