(0:00) Craig Zingerline explains the benefits of a cold email campaign

(2:58) Understanding your Ideal Customer Profile

(5:08) Building a list of targets

(6:42) Creating great email content

(8:10) How to create an email sequence

(12:43) Tools and systems for setting up a cold email campaign

Craig Zingerline (Velocity Growth) breaks down how to build an email campaign from scratch that converts, followed by a presentation from Microsoft's Obi Akpuda on how to build a winning prototype. Learn more at http://aka.ms/fromzerotoone