How to Do a Rhetorical Bumps in Cold Email Campaigns

The best practices here keep changing. What I would recommend is usually a three to five email sequence and you put that out over a course of two to three weeks. And again, focus on value added content and only do one bump. Prashant: There's been some interesting Twitter threads recently going around that like, if I receive cold email from somebody that does a bump, that's fine. But once it's like, Hey, did you see my last message and you get that a second time, people click the spam button.