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How to Build a Cold Email Campaign + Building a Winning Prototype

Founder University

CHAPTER

Warm Up Inbox Is a Great Platform for Cold Outreach

If you start just blasting people on cold outreach via your main domain, you're probably going to get put on a spam list. I saw one company have six months of pain from sending out one bad email blast that they just overdid it on. Warm up inbox is fantastic in terms of list building. Apollo keeps me highly, highly organized with cold outreach. It enables us to also think about delegation again, like who else on your team might be leveraging cold outreach in the future. And then do what I call kill, scale or hold steady. Really look at the data and you can parallel track cold email relatively easily.

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