How to Build a Cold Email Campaign + Building a Winning Prototype
Founder University
00:00
Cold Email Is Best When You Know Your Buyer
I would urge you not to just go in deep on cold outreach unless you know that buyer. Just start with the buyer and that ICP. We're going to talk about lists. How do you find that target once you understand who that buyer is or your ICP is? And where I look is on LinkedIn sales navigator.
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