LTB Podcast Alex Pearson: An Introduction To Behaviour Change
Mar 19, 2019
Alex Pearson, an expert in behavior change, shares invaluable insights into the complexities of human behavior. He discusses the role of the brain's reward systems and how they shape habits, making them tough to change. Pearson emphasizes the need for a holistic approach to interventions, stressing the importance of understanding the nuances of human decision-making. He explores habit formation, highlighting the significance of cues and immediate rewards in fostering sustainable gym routines, ultimately making behavior change more accessible for everyone.
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Behavior Change Complexity
- Behavior change is both easy and hard.
- It depends on the specific behavior and various factors influencing it.
Starting with Behavior Change
- Understand the type of behavior you are trying to change.
- Understand how human behavior works to develop effective interventions.
Processed Food Example
- Reducing processed food intake requires a detailed analysis of the behavior.
- For example, understanding if someone else cooks for the client is crucial.