Creative Pep Talk 232 - Starbucks Doesn't Sell Coffee: This Is The Secret to Unbelievable Growth
May 21, 2019
The podcast features guests including Les McKeown, Tycho, Howard Schultz, Frank Chimero, Andy J. Pizza, and Dan Harmon. Topics discussed include creating consistent opportunities in a creative career, providing consistent value, the science of creating impactful content, dynamics of jokes and contrast, power of design principles, and understanding customer desires.
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Art As Espresso, Marketing As Cup
- You need art that works consistently for your audience and marketing that packages it reliably.
- The work is the espresso; marketing is the cup that delivers it repeatedly.
Identify The Value You Sell
- Find your 'beans' by identifying the exact value your work provides to listeners.
- Clarify what your art does for people, not just what the medium is.
Tycho As Dependable Morning Soundtrack
- Andy describes Tycho as a creator who reliably supplies instrumental morning work music for him.
- That consistent, specific value made Andy a repeat listener and fan.