Creative Pep Talk 232 - Starbucks Doesn't Sell Coffee: This Is The Secret to Unbelievable Growth
May 21, 2019
The podcast features guests including Les McKeown, Tycho, Howard Schultz, Frank Chimero, Andy J. Pizza, and Dan Harmon. Topics discussed include creating consistent opportunities in a creative career, providing consistent value, the science of creating impactful content, dynamics of jokes and contrast, power of design principles, and understanding customer desires.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Creating Consistent Opportunities in a Creative Career
02:19 • 5min
Providing Consistent Value in a Creative Career
06:59 • 25min
The Science of Creating Impactful Content
32:01 • 22min
The Dynamics of Jokes, Contrast, and Anticipation for Emotional Impact
54:04 • 2min
The Power of Design Principles in Creating Memorable Creative Work
55:38 • 6min
The Importance of Understanding Customer Desires
01:01:33 • 7min