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7min chapter
232 - Starbucks Doesn't Sell Coffee: This Is The Secret to Unbelievable Growth
Creative Pep Talk
The Importance of Understanding Customer Desires
This chapter emphasizes the importance of understanding the deeper needs and desires of customers in marketing and uses analogies to highlight the need for precision and potent offerings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode