232 - Starbucks Doesn't Sell Coffee: This Is The Secret to Unbelievable Growth
Creative Pep Talk
The Science of Creating Impactful Content
This chapter discusses the importance of understanding the different ways to connect with an audience and the need for a scientific approach in creating impactful content. It emphasizes the role of novelty and authenticity in creativity and highlights the relationship between novelty and usefulness. The chapter also explores the effectiveness of using analogies in creative work and communication.
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