2min chapter

Creative Pep Talk cover image

232 - Starbucks Doesn't Sell Coffee: This Is The Secret to Unbelievable Growth

Creative Pep Talk

CHAPTER

The Dynamics of Jokes, Contrast, and Anticipation for Emotional Impact

This chapter explores the science behind joke crafting, the emotional impact of contrast in music and images, and the anticipation generated by a song in the new How to Train Your Dragon movie.

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