232 - Starbucks Doesn't Sell Coffee: This Is The Secret to Unbelievable Growth
Creative Pep Talk
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Providing Consistent Value in a Creative Career
This chapter emphasizes the importance of consistently providing a specific value in a creative career. The speaker gives examples of Starbucks and various artists who excel at delivering consistent value, and discusses the concept of selling the value and benefits of a product or service rather than the product itself.
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