Built to Sell Radio
Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition
Jul 19, 2024
Nicole Osmer, founder of Health+Commerce, shares insights on growing her agency from $1M to $10M in revenue, handling acquisition offers, minimizing re-trading, deciding when to sell, and communicating with employees during an acquisition. She also discusses the dynamics between M&A professionals and lawyers, emotional highs of selling a business, and future acquisitions in healthcare services.
01:07:12
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Quick takeaways
- Be cautious of fast LOIs when considering acquisitions to avoid potential pitfalls.
- Thoroughly review the LOI with legal counsel and understand investment banker motivations before selling.
Deep dives
Journey of Growth and Challenges
Nicole Osmer shares her journey of taking Health and Commerce from $1 million to $10 million in annual revenue over seven years. She faced challenges, including an acquisition offer that seemed too good to be true and highlighted important lessons like the dangers of a fast LOI, minimizing retrading, deciding when to sell, and managing employee expectations during an acquisition deal.
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