From A to B Are UX and CRO Just The Same Thing? ft. Victoria Sakal
Nov 6, 2024
In this engaging conversation, Victoria Sakal, Head of Growth at Wonder and a UX research expert, sheds light on the intriguing overlap between UX and CRO. She reveals how UXers often misinterpret CRO roles and emphasizes the need for a collaborative mindset. Victoria advocates for integrating user motivations with conversion metrics, while also proposing a shared insights database to bridge the gap between teams. Discover her tips for overcoming biases and fostering a more data-driven, accessible approach to both UX and CRO.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Integrating User Experience and Conversion Rate Optimization
02:10 • 16min
Navigating UX and CRO Collaboration
18:02 • 14min
Enhancing Collaboration and Data Accessibility in Design
32:00 • 3min
Enhancing Collaboration Between UX and CRO Teams
35:24 • 2min
Fostering Collaboration between UX and Data-Driven Testing
36:58 • 2min
Accessibility as the Foundation of UX and CRO
39:23 • 7min