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Are UX and CRO Just The Same Thing? ft. Victoria Sakal
Nov 6, 2024
In this engaging conversation, Victoria Sakal, Head of Growth at Wonder and a UX research expert, sheds light on the intriguing overlap between UX and CRO. She reveals how UXers often misinterpret CRO roles and emphasizes the need for a collaborative mindset. Victoria advocates for integrating user motivations with conversion metrics, while also proposing a shared insights database to bridge the gap between teams. Discover her tips for overcoming biases and fostering a more data-driven, accessible approach to both UX and CRO.
46:44
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Quick takeaways
- CRO and UX share a common goal of enhancing user experience and conversion rates, challenging the perception that they operate independently.
- Effective collaboration between CRO and UX requires open communication and metrics alignment, creating a unified approach to understanding user needs.
Deep dives
Understanding Conversion Rate Optimization
Conversion Rate Optimization (CRO) encompasses the entire customer journey, not just the final conversion point. It involves analyzing each stage of the journey, from initial awareness to actual conversion events like bookings or transactions. Optimizing this pathway includes improving pipeline velocity and considering upselling opportunities. Researchers should acknowledge that effective CRO is about enhancing the overall user experience while driving conversions.
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