Victoria Sakal, Head of Growth at Wonder, shares her fascinating transition from consulting to entrepreneurship. She discusses how Wonder supports small businesses with curated desk research, leveraging AI to enhance insights. Emphasizing curiosity, she highlights the need for constant customer engagement and agile research methods. Victoria also addresses the challenges of navigating AI's evolving landscape and the importance of understanding market needs, all while striving to simplify information for better decision-making.

Head of Growth at Wonder, Victoria Sakal, discusses the importance of desk research in projects. She explains the continuum between primary and secondary research and the benefits of combining them. Victoria shares best practices for desk research, strategies for different company growth stages, and the impact of emergent technologies. The episode also touches on the role of curiosity in research and the benefits of reading widely.

In this engaging conversation, Victoria Sakal, Head of Growth at Wonder and a UX research expert, sheds light on the intriguing overlap between UX and CRO. She reveals how UXers often misinterpret CRO roles and emphasizes the need for a collaborative mindset. Victoria advocates for integrating user motivations with conversion metrics, while also proposing a shared insights database to bridge the gap between teams. Discover her tips for overcoming biases and fostering a more data-driven, accessible approach to both UX and CRO.

Peep Laja, a marketing expert from Wynter, Victoria Sakal of Wonder, and Ryan Sorley from Klue discuss the transformative power of customer insights in B2B marketing. They emphasize the importance of decisive leadership and focused research on specific customer segments. The trio warns against broad research approaches and highlights the critical difference between mere data and actionable insights. Investing in these insights can enhance customer engagement, improve sales efficiency, and drive significant business growth.

Victoria Sakal, a growth and go-to-market expert at Wonder, shares her insights on the costs of uninformed decision-making, introducing the concepts of 'research tax' and 'stupid tax.' She emphasizes finding the right balance between speed and quality in user research, drawing parallels from aviation and the Olympics. Victoria also explores how AI is transforming research, highlighting the importance of human expertise in interpreting data. Ultimately, she advocates for efficient strategies that leverage technology without sacrificing insight.