How I Tested That
Victoria Sakal | How I Tested Growth at Wonder
Sep 18, 2024
Victoria Sakal, Head of Growth at Wonder, shares her fascinating transition from consulting to entrepreneurship. She discusses how Wonder supports small businesses with curated desk research, leveraging AI to enhance insights. Emphasizing curiosity, she highlights the need for constant customer engagement and agile research methods. Victoria also addresses the challenges of navigating AI's evolving landscape and the importance of understanding market needs, all while striving to simplify information for better decision-making.
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Quick takeaways
- Understanding customer needs through ongoing conversations is essential for creating relevant solutions and informed decision-making.
- The rise of AI in desk research necessitates companies to adapt their strategies, refining core services while retaining human research value.
Deep dives
The Importance of Understanding Customer Needs
Understanding customer needs is crucial for successful research and innovation. Engaging in constant conversations with customers allows businesses to identify their pain points and desired outcomes, which is essential for developing relevant solutions. The emphasis on proactive communication helps businesses navigate uncertainty by ensuring that the information provided addresses real user problems. This customer-centric approach fosters a culture of curiosity and exploration, ultimately leading to better decision-making and outcomes.
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