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Victoria Sakal | How I Tested Growth at Wonder

How I Tested That

CHAPTER

Navigating AI's Impact on Research and Market Strategy

This chapter explores the transformation of search methodologies in a post-AI environment, addressing the interplay between human researchers and AI. It emphasizes the importance of continuous adaptation to meet evolving customer needs and the challenges of effective market communication. Additionally, it highlights the significance of agile research approaches and the complexities of managing expectations while transitioning to standardized services.

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