
Awkward Silences
#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder
Apr 1, 2024
Head of Growth at Wonder, Victoria Sakal, discusses the importance of desk research in projects. She explains the continuum between primary and secondary research and the benefits of combining them. Victoria shares best practices for desk research, strategies for different company growth stages, and the impact of emergent technologies. The episode also touches on the role of curiosity in research and the benefits of reading widely.
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Quick takeaways
- Primary research fosters innovation and provides unique insights, while secondary research sets the foundation for targeted exploration.
- Curiosity in research drives innovation, and the integration of AI tools and diverse thinking processes enhances creativity.
Deep dives
Desk Research vs. Primary Research
Desk research involves mining publicly available information, also known as secondary research, while primary research focuses on direct interaction with users. Primary research allows for asking new, unexplored questions, fostering innovation, and gaining insights that may not be available through secondary research.
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