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#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder

Awkward Silences

CHAPTER

Introduction

This chapter underlines the significance of primary research in fostering innovation by encouraging the exploration of new questions and avoiding reliance on existing data. It delves into the nuances of primary research versus secondary research, illustrating how understanding human context and fostering ideation are crucial for anticipating future trends. Additionally, the chapter introduces the sponsor User Interviews and showcases insights from Wonder on optimizing desk research and synergizing it with primary research and AI.

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