20min chapter

Awkward Silences cover image

#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder

Awkward Silences

CHAPTER

Desk Research: A Foundation for Informed Decision-Making

Exploring the significance of desk research, the chapter elucidates its role as a cornerstone for strategic decisions and insights generation. It highlights the process of leveraging existing data, tools, and methodologies to extract valuable information for effective decision-making. From information synthesis to enhancing creativity and aligning research with diverse team roles, the chapter navigates the multifaceted realm of desk research in driving research projects forward.

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